So here’s an idea. Transactional-based ecommerce is dead. Well maybe not dead, but at least about to become past tense. You know, the type of ecommerce that organisations have spent years and millions of dollars fine-tuning, where you effectively search, find and buy a product in an online store. Sure over the last few years increasingly sophisticated and personalised user experience have helped to make it easy for us as customers and have helped corporations to monetise their investment, but I believe those types of benefits will be increasingly difficult to find as a new ecommerce model becomes pervasive.