May 17, 2009
Whilst in Singapore this week, I met with Redpill Communications – a Singapore based marketing strategy and customer insight consultancy. They shared a great presentation on how 3 simple customer expectations are fundamentally undermining existing business models and strategies.
The 3 phrases were: “Everything is free”, “Shared Interests” and “Less is more”. Individually these are easy to dismiss as being impractical, but when combined they become compelling, and are the key behaviours that are driving the under 27’s (the Gen Y demographic) ways of working.
Together they are highly disruptive, yet they also provide significant opportunities for companies to adapt their way of thinking, their value propositions and their behaviours.
Read the full article →