Corporate strategists are using gamification techniques to create stronger ties to customers and employees. I’ve just released an ebook with Accenture called “Playing your digital cards right” – that looks at how Gamification is the marketing departments new secret weapon. While corporate leaders who came of age before the digital revolution may consider online gaming […]

{ 0 comments }

In the last 3 weeks I have met with a number of Multi-National Companies (MNC) both in Singapore and in Shanghai all faced with the same challenge: lack of digital talent and the impact it is having on their Business strategy. Many of those MNC are realizing the opportunities for revenue growth, higher gross margins […]

{ 0 comments }

If its not broken then don’t fix it – How Singapore Airline’s got it wrong

June 14, 2011

Most of us who have flown or fly regularly with Singapore Airlines rate it as one of the best – if not the best – airline in the world The staffs are immaculately turned out, efficient, personal and are the epitomy of great in flight service quality. The fleet is being refitted with a new […]

Read the full article →

A winning strategy starts with the customer

May 22, 2011

I am sure all of us have walked into an office and seen one of those corporate pictures with a strapline such as “The customer comes first” or ”the customer is king” emblazoned across it as a mantra to help us remember what is important. Yet all too often companies are just going through the […]

Read the full article →

Understanding the Employee Value Proposition components

August 12, 2010

In my last post I talked about why the war for talent and why the Employee Value Proposition (EVP) was so important, in effect setting out the rationale for an organizations need to concentrate on the Employee Value proposition. In this post I want to focus on the what: – the components of that Employee […]

Read the full article →

How to get, inspire and keep great digital talent – Why the Employee Value Proposition is so critical

July 26, 2010

There is an over used phrase ”The war for talent” that through it’s over use hides a key message that Corporations must address. Put simply, the value of your corporate brand internally – to your employees – is as critical to your companies success as the value of you attach to your brand with your […]

Read the full article →

Mea Culpa – A case of Cobbler’s Children

July 19, 2010

If I was a catholic, I would be chanting “Mea Culpa. Mea Culpa, Mea maxima culpa”! I can’t believe it is six months since my last post here. It is a case of the Cobbler’s children – you know, the cobbler is so busy repairing the shoes of customers that he doens not have time […]

Read the full article →

10 reasons why value based eCommerce could change your future

December 2, 2009
In my last post I talked about how transactional eCommerce was about to be replaced by value based eCommerce. Whilst the inherent message was about one of change and one of dealing with the disruption, the potential for Value based eCommerce to define the corporate landscape is significant. And that means your future and my future will be subject to change.
So here are the 10 reasons, in no particular order, why I think value based eCommerce could change your future. If you want to know how to cope with what all that this might mean, then you are going to have to wait until next week
Read the full article →

The death of Online transactional ecommerce – time for a new ecommerce model?

October 26, 2009
So here’s an idea. Transactional-based ecommerce is dead. Well maybe not dead, but at least about to become past tense.
You know, the type of ecommerce that organisations have spent years and millions of dollars fine-tuning, where you effectively search, find and buy a product in an online store. Sure over the last few years increasingly sophisticated and personalised user experience have helped to make it easy for us as customers and have helped corporations to monetise their investment, but I believe those types of benefits will be increasingly difficult to find as a new ecommerce model becomes pervasive.
Read the full article →

Is Google making Waves?

July 5, 2009

Google recent beta launch of Google Wave has created its own wave of opinion, discussion and excitement. A truly innovative product that has the potential to disrupt our thinking and behaviour around communication, collaboration and community.

What is Google Wave?

Wave is not just a new product or new service, but a fundamental new way of working….

Read the full article →