Why summiting Everest will make Chief Digital Officers the CEOs of the future

Sometimes getting to the top of your chosen profession feels a little like trying to summit Everest.

In previous generations, a combination of “waiting your turn”, the technology (or lack of it) and the requirement for certain key skills meant that the chances of summiting your own “career Everest” were infrequent and prone to disappointment.

The so called “standard ascent ” or south-eastern route from Nepal could perhaps refer to the progression from Sales or Operations, via COO to CEO, whilst the ...

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Is Gamification Digital media’s new secret sauce

Corporate strategists are using gamification techniques to create stronger ties to customers and employees.

I’ve just released an ebook with Accenture called “Playing your digital cards right” – that looks at how Gamification is the marketing departments new secret weapon.

While corporate leaders who came of age before the digital revolution may consider online gaming as frivolous, companies like Volkswagen and Nike have realized significant results by applying gaming principles and tactics to business initiatives.

A new ...

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Solving the War for talent challenge in Asia

In the last 3 weeks I have met with a number of Multi-National Companies (MNC) both in Singapore and in Shanghai all faced with the same challenge: lack of digital talent and the impact it is having on their Business strategy.

Many of those MNC are realizing the opportunities for revenue growth, higher gross margins and a lower cost base that a successful eCommerce strategy will offer them. Many of the same executives also realize that they are under-invested or lack ...

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If its not broken then don’t fix it – How Singapore Airline’s got it wrong

Most of us who have flown or fly regularly with Singapore Airlines rate it as one of the best – if not the best – airline in the world

The staffs are immaculately turned out, efficient, personal and are the epitomy of great in flight service quality.

The fleet is being refitted with a new interiors that again catapult Singapore Airways ahead of tis competition, spearheaded by being the first airline to adopt the A380. Everything then about Singapore Airlines is ...

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A winning strategy starts with the customer

I am sure all of us have walked into an office and seen one of those corporate pictures with a strapline such as “The customer comes first” or ”the customer is king” emblazoned across it as a mantra to help us remember what is important.

Yet all too often companies are just going through the motions – they just pay lip service to this critical component within their strategy.

Chief Executives, Managers indeed all of us often get caught up in the ...

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Understanding the Employee Value Proposition components

In my last post I talked about why the war for talent and why the Employee Value Proposition (EVP) was so important, in effect setting out the rationale for an organizations need to concentrate on the Employee Value proposition. In this post I want to focus on the what: – the components of that Employee Value Proposition (EVP) that we need to manage and take care of.

Wikipedia define the EVP as “a term used to denote the balance of ...

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How to get, inspire and keep great digital talent – Why the Employee Value Proposition is so critical

There is an over used phrase ”The war for talent” that through it’s over use hides a key message that Corporations must address.

Put simply, the value of your corporate brand internally – to your employees – is as critical to your companies success as the value of you attach to your brand with your customers and suppliers. I wonder how many of you allocate a similar amount of time, money and resources to that internal brand – what I am ...

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Mea Culpa – A case of Cobbler’s Children

If I was a catholic, I would be chanting “Mea Culpa. Mea Culpa, Mea maxima culpa”!

I can’t believe it is six months since my last post here. It is a case of the Cobbler’s children – you know, the cobbler is so busy repairing the shoes of customers that he doens not have time to repair the shoes of his own children! Perhaps this post should read “How to lose authority and reputation with Google by not blogging ...

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10 reasons why value based eCommerce could change your future

In my last post I wrote about how transactional eCommerce was about to be replaced by value based eCommerce. Whilst the inherent message was about one of change and one of dealing with the disruption, the potential for Value based eCommerce to define the corporate landscape is significant. And that means your future and my future will be subject to change.

So here are the 10 reasons, in no particular order, why I think value based eCommerce could change your ...

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