Is Gamification Digital media’s new secret sauce

Corporate strategists are using gamification techniques to create stronger ties to customers and employees.

I’ve just released an ebook with Accenture called “Playing your digital cards right” – that looks at how Gamification is the marketing departments new secret weapon.

While corporate leaders who came of age before the digital revolution may consider online gaming as frivolous, companies like Volkswagen and Nike have realized significant results by applying gaming principles and tactics to business initiatives.

A new ...

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How to get, inspire and keep great digital talent – Why the Employee Value Proposition is so critical

There is an over used phrase ”The war for talent” that through it’s over use hides a key message that Corporations must address.

Put simply, the value of your corporate brand internally – to your employees – is as critical to your companies success as the value of you attach to your brand with your customers and suppliers. I wonder how many of you allocate a similar amount of time, money and resources to that internal brand – what I am ...

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10 reasons why value based eCommerce could change your future

In my last post I wrote about how transactional eCommerce was about to be replaced by value based eCommerce. Whilst the inherent message was about one of change and one of dealing with the disruption, the potential for Value based eCommerce to define the corporate landscape is significant. And that means your future and my future will be subject to change.

So here are the 10 reasons, in no particular order, why I think value based eCommerce could change your ...

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The death of Online transactional ecommerce – time for a new ecommerce model?

So here’s an idea. Transactional-based ecommerce is dead. Well maybe not dead, but at least about to become past tense.

You know, the type of ecommerce that organisations have spent years and millions of dollars fine-tuning, where you effectively search, find and buy a product in an online store. Sure over the last few years increasingly sophisticated and personalised user experience have helped to make it easy for us as customers and have helped corporations to monetise their investment, but ...

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Is Google making Waves?

Google’s recent beta launch of Google Wave has created its own wave of opinion, discussion and excitement. A truly innovative product that has the potential to disrupt our thinking and behaviour around communication, collaboration and community.

What is Google Wave?
Wave is not just a new product or new service, but a fundamental new way of working.

According to Google, Google Wave is a product that helps users communicate and collaborate on the web. A “wave” is equal parts conversation and ...

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How to create eCommerce leadership in B2B Distribution

Endeca – the leading provider of Search and Information discovery – hosted as Executive dinner in Chicago this week for the leading Senior Executives in Manufacturing, Distribution and Retail that I was very honoured to a be asked to and also to say a few words about my global perspective on eCommerce strategies for distribution

The guest list read like a who’s who of the great and the good in the sector. It was humbling to be amongst the ...

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Why Information visibility is the key ingredient of competitive advantage

Paul Sonderegger from Endeca – a leading provider of search applications – and Michael Porter – the Harvard professor of Management Strategy have been busy together. They recently got 70 senior execs together to explore what drives competitive advantage and what impact would there be on your corporate strategy if individuals had all the information they needed  – in the way that they wanted – for every decision they had to make.

Competitive advantage they  agreed was made ...

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Innovation, Communication and High Performance – 3 reasons why Premier Farnell outclass the competition

Just once in a while I am blind-sided. Completely and utterly caught out. Surprised – but in this case in a very positive and rewarding way.

I was fortunate enough to be invited to speak to the Premier Farnell Leadership council – the operational board of this FTSE 250 High Service low volume electronic distributor – about Enterprise 2.0 and how it can help drive innovation, collaboration and differentiation.

Each quarter the PFLC would meet – offsite in a ...

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5 Keys to change agility and emerging the recession a winner

 During a recent workshop with Don Sull – the Leading Management Science Professor – we were discussing the key factors that would lead to surviving the recession, emerging stronger, fitter and more competitive. The discussion was wide ranging but here are the 5 factors that I thought were most helpful:

Your Strategy

The Strategy must be clear, consistently communicated, understood by all employees and supported by key stakeholders (suppliers, Investors etc). All objectives should support that strategy. If you find ...

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Status Field is the new Search box and other Mobile trends for FY09

I was shown some really insightful mobile trends by Christian Lindholm & team at Fjord Design recently. Not only do they produce the information in a powerful, graphical manner, but you can tell there is some real insight behind the research.

Most of what they say is not ground breaking news. What is new though is the certainty with which this could impact organisations in the coming months – and probably without them realising it. This is what I ...

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