Chief Digital Officer discusses managing an iconic 174-year-old brand in the digital age
Boyden, a global leader in executive search, today released a new issue of its Leadership Series, featuring an in-depth interview with Marco Ryan, Chief Digital Officer at Thomas Cook.
In the interview, Ryan discusses fierce competition in the travel industry, brand equity in the 21st century, what digital marketing really means, the advantage of in-house versus consulting experience, and avoiding the “bad hire.”
“Marco brings a rich background as a trailblazer in consumer marketing”, said Trina Gordon, President and CEO of Boyden World Corporation. “His successes as a world class consultant and as a transformer in lead corporate roles give him unique insight.”
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